2025 print campaign for Deutsche Telekom.
We developed the concept and then rolled it out across 10 countries—Germany, Austria, Slovakia, Croatia, Poland, North Macedonia, Czechia, Montenegro, Hungary, and Greece—reaching a market of 170 million people.
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One frazzled mom with three kids finally whispered “help” to her AI, and in the same breath it found her a babysitter and booked her an anti-stress massage, proving that sometimes salvation comes not in a glass of wine, but in a Wi-Fi signal.
AI’s got your back on your first date. It’ll book the tickets in a flash, and if you miss the plot, it’ll explain it—like, “That car chase you blinked through? It’s the ex. Don’t worry, he’s gone now.” Wingman mode: activated.
With AI on your side, you can book a flight to paradise while it politely crafts your resignation letter, so by the time your boss reads “I’m pursuing new opportunities,” you’re already sipping something with an umbrella in it at 30,000 feet.
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My Role
Ideamaker & Art Direction
Copy&Ideamaker
Daniel Fris
CD
Michal Pivarči
CCO
Photographer
Production
Agency
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