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SNEAKAIRS

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Photo by peter bucks on Unsplash

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THESE SHOES ARE MADE 4 WALKING.

Some shoes are made for walking, but these are made to tell you where to go. We worked for British airline EasyJet to design a memorable experience when you get out of the airport in an unknown city. Forget about checking your phone and enjoy the ride with your eyes, not a screen.

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Really Smart Shoes

Sneakairs by easyJet

The Sneakairs shoes are equipped with GPS sensors on the insole that connects to your mobile phone via Bluetooth to an easyJet mobile app. You pair the shoes with the app and you are ready to go. Once you input your destination, the shoes will set off a series of vibrations to let you know which direction you have to turn, whether or not you are in the wrong direction, or if you have finally reached your destination. The easyJet app’s navigation tools are powered by Google Maps and Google Map Directions API.

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EUROPE AT YOUR FEET

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"My Shoes Are Talkin’ to Me"

"As i stroll the narrow alleys of Barcelona, I can't help but keep my eyes up, marveling at the beauty surrounding me. I've never seen this neighborhood before, yet without so much as a glimpse at a map, I know exactly where to go and how to get there. The smart shoes on my feet know where I am headed, and vibrate when I must turn left or right. It is liberating. No more consulting a guidebook or my phone, no more asking strangers for directions. I simply enjoy the city."

"I meandered around Gracia, one of the city's oldest neighborhoods, a labyrinth of narrow streets with few signs to direct tourists. The architecture here is gorgeous, and the last thing you want to do is keep checking your phone for directions. These smart shoes let me simply enjoy the scenery and take in the sights. At first, I was worried about feeling the vibrations, but the buzzbox is in the heel, and is easily sensed. Don't even worry about it. It felt a bit magical being guided by my shoes."

PEOPLE LOVED SNEAKAIRS

'We are looking at making this technology available for purchase on-board in the future, offering a practical solution to those passengers who want to relax visiting a new place without the need of a map and enjoy every moment while they explore a new city.' 

Peter Duffy, easyJet’s Marketing Director.

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180 million

Readers reached

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1.5k

Articles published

Role

Creative Art Direction

CD

Julián Tobias

Agency

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