PEAK A JEEP.

If there is an iconic brand that represents the 4x4 spirit, it is Jeep. A car for those who don't want anything to get in their way. But, how far would you be able to go to get the biggest purchase discount we've ever made at Jeep? 

3.000m?

The first discount that you can only enjoy if you are higher than 3,000m above sea level. 

Photo by Zac Durant on Unsplash

246

There are 246 peaks in Spain above 3000 meters. That means 246 Jeep car dealers.

3.394m

Veleta

3.404m

Aneto

3.483m

Mulhacén

3.718m

Teide

THE SPIRIT OF THE MOUNTAIN

We know that adventure runs through the veins of our target.
Therefore, if you enter the Jeep app at a height of 3000m
you can save 1€ for every meter you have climbed.
Until reaching the greatest achievement for an adventurer: crowning Mount Everest and its...

8.848m

Role

Creative concept & Art Direction

DCE

Jesús Luque

Agency

Ogilvy Madrid