grand-optical

7/10 DRIVERS DON´T KNOW THAT THEY DON´T SEE WELL.

7 out of 10 drivers in Czech Republic cannot see clearly and don’t know about it. By not going to regular check ups, they put both themselves as well as other people on the road in danger.

To raise awareness of this important topic, we created a strong visual metaphor in a form of a highway resembling a human eye with a multi-car accident. The accident of 7 out of 10 cars in the visual represents the alarming statistics.

THE CRAFT

Landscape_Final_accident
Grand_Optical_Eye_Road_Landscape_Final_lake

3D&CGI

by Jan Reeh

The whole visual is a CGI 3D 8k render delivering incredible and sheer detailing of the road while keeping the resemblance to the human eye to the maximum extent possible. The shape and size of the eye, iris and pupil, eyelashes, or even the highlights and shadows around the eye. All that was created strictly with the natural elements and materials that could be found in this landscape in the real world.

Landscape_Final_lashes

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PEOPLE REACHED

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DIGITAL PRESS TRUE REACH

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DIGITAL PRESS IMPRESSIONS

GrandOptical

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Creative Idea & Full Campaign Art Direction

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