7 out of 10 drivers in Czech Republic cannot see clearly and don’t know about it. By not going to regular check ups, they put both themselves as well as other people on the road in danger.
To raise awareness of this important topic, we created a strong visual metaphor in a form of a highway resembling a human eye with a multi-car accident. The accident of 7 out of 10 cars in the visual represents the alarming statistics.
The shape and size of the eye, iris, and pupil, eyelashes, or even the highlights and shadows around the eye. All that was created strictly with the natural elements and materials that could be found in this landscape in the real world.
To optimize the enormous scene, we used proxies and a wide range of scattering techniques to deliver every single tree, shrub, grass, tiny vegetation, rock, and gravel down to the smallest detail while also keeping it strictly relevant to the landscape of the Czech Republic. This optimization allowed us to keep the scene lively and to animate some of its elements resulting in over 1 billion polygons in total on render time.
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