7/10 DRIVERS DON´T KNOW THAT THEY DON´T SEE WELL.

7 out of 10 drivers in Czech Republic cannot see clearly and don’t know about it. By not going to regular check ups, they put both themselves as well as other people on the road in danger.

To raise awareness of this important topic, we created a strong visual metaphor in a form of a highway resembling a human eye with a multi-car accident. The accident of 7 out of 10 cars in the visual represents the alarming statistics.

GRO_EYE_Landscape_Final_More_Squared_comp

THE CRAFT

Grand_Optical_Eye_Road_Landscape_Final_lake

3D&CGI

by Jan Reeh

We pushed the CGI craft in the execution to the max. But really to the max. Challenging the rendering engine´s output to create the most detailed visual possible. Why? Because details matter when it comes to eyes.

We use an incredible amount of photogrammetry-created and scanned hi-poly assets and hi resolution displacement textures while using hard surface modelling as well.

To optimize this enormous scene, we used proxies and a wide range of scattering techniques to deliver every single tree, shrub, grass, tiny vegetation, rock, and gravek down to the smallest detail while also keeping it strictly relevant to the landscape of the Czech Republic.

The shape and size of the eye, iris and pupil, eyelashes, or even the highlights and shadows around the eye. All that was created strictly with the natural elements and materials that could be found in this landscape in the real world.

Microstories

Stories inside the story

We can see different micro stories inside the main visual if we focused on the details.

Grand_Optical_Eye_Road_detail_Cabinr_squared

A challenge for the rendering engine with an incredible amount of photogrammetry-created/scanned hi-poly assets, and hi-resolution displacement textures while using hard surface modeling as well. To optimize the enormous scene, we used proxies and a wide range of scattering techniques to deliver every single tree, shrub, grass, tiny vegetation, rock, and gravel down to the smallest detail while also keeping it strictly relevant to the landscape of the Czech Republic. This optimization allowed us to keep the scene lively and to animate some of its elements resulting in over 1 billion polygons in total on render time.