CAREWEAR ROSSMANN:

A LIMITED EDITION COLLECTION THAT HELPS YOUR SKIN JUST BY WEARING IT

Carewear by Rossmann is a unique collection of functional clothing made from special seaweed fabric. This extraordinary material is not only environmentally friendly but also a rich source of essential nutrients such as vitamins, trace elements, amino acids, and minerals. It offers relief for various skin conditions, effectively reducing inflammation and soothing itching. It fights free radicals with its strong antioxidant properties, ensuring maximum skin care. The product releases its properties just with the contact on your skin. The best part? These properties don't wash out!

182 HOURS EACH YEAR SPENT ON SKINCARE ROUTINE...

CareWear by Rossmann collection was created with the realization that Czech women spend more than 182 hours each year on their skincare routine, but most of that time is dedicated to their face. Consequently, they tend to overlook the rest of their body, primarily due to a lack of time. Hence, it becomes useful to have versatile pieces of clothing like tank tops, long-sleeved t-shirts, bike shorts, or leggings that can be quickly put on.

ANTI FREE RADICALS

ANTI BACTERIAL

CARES & NOURISHES

SENSITIVE SKIN

A PACkAGING that LOOKs Like KOREAN SkiN COSMeTiCS

Carewear by Rossmann is designed as a face cream jar, made of cardboard, a material widely used in modern cosmetics.

3D renders and motion 3D by Adam Bartas

Role

Idea, Packaging & Campaign AD

CCO & CD

Dora Pruzincova &Amila Hrustic

Copywriter

Ondřej Doskočil+ Ondřej Zvolsky

Production

Unreal Visual

Direction

Martin Janeš

Agency

DDB PRAGUE