McDonald's Cheese Saga campaign is highly anticipated and beloved in the Czech Republic. In 2023, we aim to remind customers that Cheese Saga is back and it's time to feel like a kid again. And what better way to feel like a kid than to jump into a ball pit?
DIRECTOR'S CUT
Marek Partyš's DC
A GIANT BALL PIT IN OLOMOMUC
Pools filled with 420.000 yellow balls, slides, neons, cameras, projections, and loud music... We built a giant ball pit in Olomouc so you can feel like a kid again.
420.00O balls
+8.00O visitors
+7.5 M people reached*
*source: AdMeter. Including TV and online, excluding social communication and OOH space.
Role
Creative+ Art Direction
Copywriter
Ondřej Doskočil.
CCO
Klara Palmer
Production
Direction
Photo
Pavel Hejný
Agency
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